Most Tunisian merchants know their products by heart, but forget their customers as soon as the delivery is done. Yet a buyer who has already bought from you is your best prospect: they know you, they trust you, and they cost far less to convince than a stranger met on Facebook. You still have to remember them.
Alinero gives every customer a profile that keeps the memory of the relationship: their purchase history, your agents’ notes, past calls and interactions, and the segments they belong to. You never start from scratch. You know who you’re talking to, what they liked, and how to make them want to come back.
A memory for every relationship
Everything you know about a customer, gathered on a single profile.
Complete customer profile
Contact details, preferences and the whole context of the relationship, gathered in one place for your entire team.
Purchase history
What the customer bought, when and for how much — enough to measure their value and loyalty.
Internal notes
Your agents record what matters: preferences, remarks, promises made. The relationship no longer depends on a single person.
Segments
Group your customers (loyal, big baskets, inactive…) to speak to each group with the right message.
Call history
Every call and interaction is dated and logged on the profile — no more “who said what” and no customer repeating themselves.
Loyalty
Follow up at the right time, recognise your regulars, turn a first purchase into a lasting relationship.
Why a CRM changes your business
- You recognise a customer as soon as they come back, without asking for their story again.
- Your best buyers are identified and treated as such.
- Notes and call history follow the customer, not the agent who handled them.
- Segments let you speak to a specific group rather than to everyone at once.
- Loyalty is built with data, not gut feeling.
Frequently asked questions
What is a customer profile in Alinero?
A customer profile gathers everything you know about a buyer: their contact details, purchase history, the notes your agents have left, their past interactions and the segments they belong to. It is the memory of your relationship with them, in one place.
How do I identify my best customers?
With segments and purchase history. You can group your customers by purchase frequency, average basket or seniority, spot your loyal buyers at a glance, and focus your attention on those who really drive your revenue.
Can I keep a record of my calls and messages with a customer?
Yes. Every call, note or interaction is saved in the customer profile history. Another agent who takes over the relationship immediately sees what was said and promised, without asking the customer to repeat everything.
How do I keep a customer loyal after a first purchase?
By recognising them. A customer whose first name, preferences and last purchase you know feels valued. Notes, segments and history let you follow up at the right time, with the right message, and turn a first purchase into a habit.